Flying Bowling Europe Company is officially established: a new chapter towards internationalization
Recently, Flying Bowling proudly announced the official establishment of its European branch in Pamplona, the capital of Navarra, Spain. This important milestone not only marks the acceleration of the company's globalization process but also demonstrates Flying Bowling's spirit of continuous pursuit of innovation and cooperation. On December 12, 2024, the company held a grand establishment ceremony at its headquarters, marking the official launch of this internationalization strategy.
Strategic significance of choosing Navarra location
It is the close cooperation between the CEO Jackson and local business leader Pablo. In the deep communication with Pablo and his team, Flying Bowling discovered the unique advantages of the Navarra region in entering the European market. Navarra not only has a superior geographical location, which is convenient for radiating the entire European market, but also the local government actively supports innovative enterprises and provides the company with a stable policy environment and resource support.
Welcome from the Navarra government and local people
During the project negotiation, the Navarra government representatives warmly entertained Jackson and his team, and highly recognized the Flying Bowling European branch project. At the same time, the manager of the famous Navarra football team also specially invited Jackson to visit the team's training base, showing the local people's warm welcome and support for bowling and Flying Bowling. These activities not only highlight the global influence of Flying Bowling, but also further consolidate the company's business foundation in Navarra.
Strategic cooperation and shared goals
From initial contact to formal signing, Jackson and Pablo demonstrated a high degree of strategic consensus. Both parties are committed to introducing Flying Bowling's excellent products and services to the European market, while promoting the popularity and development of bowling in the local area. The Navarra branch will assume an important role as a European business hub, providing high-quality products and perfect services to local and surrounding markets. Jackson said: "Shunxiang Flying has always adhered to the concept of win-win cooperation. We are very happy to work with Pablo and the excellent team in Navarra to jointly open a new chapter for the company in Europe."
The company leaders and major suppliers delivered speeches at the establishment ceremony:
Jackson, General Manager of Flying Bowling:
He shared the company's growth process since its establishment and reviewed how the company transformed during the epidemic, from a game console manufacturer to a bowling equipment company integrating R&D, production and sales. Jackson emphasized that Flying Bowling's business has gradually expanded from focusing on the Chinese market to today's international market, and its sales performance has grown steadily every year, especially this year's sales data is expected to increase by 30% over last year.
Jackson also mentioned that Flying Bowling's international strategic initiatives in the industry, including the establishment of a branch in Europe, is an important decision. He pointed out that unlike many companies that rely on the Chinese market to expand overseas markets, Flying Bowling chose to establish a localized team in Europe to better serve the European market and enhance the brand's influence and customer trust in the local area.
For the future, he believes that this move will have a far-reaching impact on the company's development in the next 5 to 30 years. He hopes to achieve rapid annual growth through the European branch and gradually build Flying Bowling into the first brand in the global bowling equipment industry.
Pablo, Partner of European Branch:
Pablo, Partner of Flying Bowling Europe, expressed his high recognition of Flying Bowling in his speech. He emphasized that the entertainment industry in the European market has grown by more than 20% in the past year, and Flying Bowling Europe has emerged in this vibrant market. Pablo said that as a strategic partner of Flying Bowling, they are not only a supplier of the company, but also hope to make greater contributions to the development of bowling.
Pablo further elaborated that the mission of Flying Bowling Europe is to provide European customers with high-quality bowling equipment and tailor-made solutions to help more people enjoy this fun sport. He also thanked all the partners and teams who supported this vision and promised to continue to work hard to promote the company's success in Europe.
ANDY, Executive Vice President of Flying Bowling:
ANDY said in his speech that Flying Bowling has achieved remarkable results in the past few years, especially on the basis of doubling its performance in 2022 and 2023, and its 2024 sales target has also been achieved ahead of schedule. He expressed his gratitude to the company's employees and suppliers, specifically mentioning that team unity and loyalty are the keys to the company's continued development.
ANDY also mentioned that the establishment of Flying Bowling Europe is an important step in the internationalization process of Flying Bowling, and expressed that it will fully support the development of the European branch. He believes that in the days to come, Flying Bowling Europe will open up new markets and opportunities for Flying Bowling and promote the vigorous development of the bowling industry.
Representatives of core suppliers (Jushun, Huayu, and Keg Yongli)
General Manager Qin of Jushun said that she was very honored to cooperate with Flying Bowling for more than ten years and witnessed the company's step-by-step development and growth. He hopes to continue to work together to create brilliance in the future.
General Manager Li of Huayu said that Flying Bowling has always adhered to the concepts of integrity, innovation and excellence and is a leader in the bowling industry. As a partner, they will continue to provide Flying Bowling with high-quality services and products and jointly promote the development of bowling culture. I wish Flying Bowling Europe a successful start!
General Manager Huang of Keg Yongli said that he thanked Flying Bowling for its continued support and wished Flying Bowling Europe a prosperous business!
Qin Zhiqiang, Chairman of Flying Bowling:
Finally, Mr. Qin Zhiqiang, Chairman of Flying Bowling, delivered a concluding speech. He said that he was filled with emotion when he saw the slogan "Strive to promote the comprehensive development of bowling in China" at the venue. This slogan has always been the goal of Flying Bowling in the past. Mr. Qin Zhiqiang specifically mentioned that Flying Bowling should not only compete in the domestic market, but also compete with international peers on a global scale. Flying Bowling will continue to take the promotion of the development of the global bowling industry as its mission and is committed to bringing bowling to the world stage. He firmly believes that through the joint efforts of the Flying Bowling team, the company will achieve the goal of global leadership in the future.
Today, Flying Bowling has become a leader in China's bowling equipment industry. The next goal is the international market, moving towards the first brand in the global bowling industry. He said that Flying Bowling Europe is an important test field for Flying Bowling's internationalization and plans to set up branches in multiple regions in the future to cooperate with international partners to jointly expand the market.
Finally, he quoted a saying of China's great leader, Chairman Mao: "We must achieve our goal, and we will definitely achieve our goal." He encouraged all members to strengthen their beliefs and create a better future together.
Looking to the future
The establishment of the European branch is not only a key link in Flying Bowling's global development but also a model of cultural exchange and business cooperation between China and the Western countries. In the future, Flying Bowling will continue to uphold the core values of innovation and quality and bring more exciting products and experiences to bowling enthusiasts around the world.
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