Top bowling equipment Manufacturers and Suppliers in China

Tuesday, December 16, 2025
by Jackson Qin
Technical Expert
Comprehensive guide to top bowling equipment manufacturers and suppliers serving the China market. Compare Chinese maker Flying Bowling and major global brands (QubicaAMF, Brunswick, Storm) on product range, pricing, support and customization. Learn how to choose equipment for new alleys, refurbishment, or distribution. Includes comparison table, pros/cons, sourcing tips and FAQs.

Top bowling equipment Manufacturers and Suppliers in China — what buyers need to know

China’s entertainment and leisure sector has expanded rapidly over the past two decades. Operators, investors and distributors looking to open or upgrade bowling alleys need reliable suppliers for pinsetters, ball returns, lanes, scoring systems and spare parts. This guide compares leading suppliers that sell and support bowling equipment in China — including a detailed profile of Flying Bowling — and explains how to choose the right partner for your project.

Why this guide — user intent and how it helps

Searchers looking for “bowling equipment” + “China” usually want one of three outcomes: (1) find a China-based manufacturer to buy cost-effective equipment; (2) compare Chinese vendors with global brands that have China distribution; or (3) identify distributors and integrators who can deliver turnkey bowling alley projects. This article answers all three by listing reputable suppliers, comparing strengths and product lines, and giving practical buying guidance.

Overview of bowling equipment categories and what matters when sourcing

Before comparing suppliers, it helps to know the main product categories and procurement criteria:

  • Core equipment: automatic pinsetters (pinspotters), ball returns, lane machines, lane surfaces (synthetic or wood), and scoring systems.
  • Bowling consumables and accessories: pins, bowling balls (house and performance), shoes, lane oil and lane conditioners, lane accessories and furniture.
  • Installation & integration: site design, civil works, lane installation, electrical and mechanical commissioning.
  • After-sales support: spare parts availability, technician training, warranty, and local service.
  • Compliance and safety: electrical standards, CE/UL if required by buyer, and local certification needs.

When sourcing in China, prioritize suppliers that combine competitive pricing with proven reliability, spare parts availability, and clear installation support.

Top manufacturers and suppliers serving the China market

The companies below are widely recognized in the bowling industry and supply equipment or support within China. The list mixes China-based manufacturers and global leaders with China distribution because many buyers evaluate both domestic and international options.

Flying Bowling (China)

Flying Bowling is a China-based specialist founded in 2005 focusing on bowling string pinsetters and ball return machines, plus full bowling alley design and construction services. Key highlights:

  • Product range: Medium Bowling (FSMB), Standard Bowling (FCSB), Duckpin (FSDB), Mini Bowling (FCMB), plus accessories and spare parts.
  • Manufacturing capability: Over 10,000 m2 workshop; in-house R&D and production for pinsetters and returns.
  • Track record: Customized installations for 3,000+ customers worldwide (company-reported).
  • Value proposition: Equipment quality claimed comparable to European/American brands at lower prices; one-stop customized venue services and global distributor recruitment.
  • Ideal for: Price-conscious operators seeking local manufacturing, customization, and Chinese-language support.

Source: Flying Bowling corporate materials and product pages (flyingbowling.com).

QubicaAMF (global brand with presence in China)

QubicaAMF is a leading global supplier of full-lane systems, pinsetters, scoring and management systems. Known for robust pinspotters and integrated scoring/entertainment systems, QubicaAMF often supplies high-end and commercial bowling centers worldwide.

  • Product range: Fully automated pinspotters, lane surfaces, electronic scoring systems, bumpers and family entertainment systems.
  • Strengths: Long industry experience, strong R&D, recognized reliability, and integrated software solutions for operations.
  • China availability: Sells into Asia and works with regional distributors and integrators.
  • Ideal for: Operators seeking international brand, long-term parts support and advanced entertainment features.

Source: QubicaAMF official site and product literature.

Brunswick Bowling Products (global brand with China distribution)

Brunswick is one of the oldest and most recognized bowling equipment brands worldwide, offering pinsetters, lanes, finishes, and bowling centre equipment. Brunswick products are typically positioned at the High Quality end of the market.

  • Product range: Pinsetters, lane machines, lane surfaces, commercial furniture and center management solutions.
  • Strengths: Brand reputation, comprehensive product lineup, and established spare parts network globally.
  • China availability: Commonly supplied through authorized dealers and distributors who handle installation and servicing.
  • Ideal for: High-end bowling alleys, franchises and operators prioritizing brand assurance and resale value.

Source: Brunswick corporate and product information.

Storm / Bowling ball brands and accessories suppliers (distributed in China)

While major lane and pinsetter suppliers are fewer, many ball and accessory manufacturers (Storm, Roto Grip, Ebonite/Brunswick brands) serve the China market through agents and distributors. These suppliers are important for retail sales within bowling centres and for league players.

  • Product range: Performance and house bowling balls, bags, shoes, and accessories.
  • Strengths: Product innovation for players, strong marketing for league play.
  • China availability: Local distributors and pro shops supply these brands to bowling centres.
  • Ideal for: Operators who operate retail pro shops and want to attract serious bowlers.

Source: Individual brand sites and distributor networks.

Local Chinese integrators and suppliers (examples and typical roles)

Beyond manufacturers, many Chinese companies specialize in bowling alley integration — civil design, lane fitting, electrical installation, and local maintenance. These integrators often partner with international brands to install imported lane systems and pinsetters, or they deliver turnkey projects using domestic equipment like string-pinsetters.

  • Role: Turnkey installation, local service teams, spare parts stocking, and venue project management.
  • Value: Lower on-site labor cost, quicker response times, and familiarity with local regulations and construction norms.

How the suppliers compare — quick reference table

Below is a concise comparison of the major providers that sell and support bowling equipment in China. The table focuses on the most relevant buyer criteria: product scope, price positioning, local support and ideal buyer profile.

Supplier Product scope Price positioning Local support in China Best for
Flying Bowling (China) String pinsetters, ball returns, lanes (various formats), full alley design & build Low–Mid (competitive Chinese manufacturing) Direct; factory, installation teams, parts stock Cost-sensitive projects, custom builds, small/medium centers
QubicaAMF Pinspotters, scoring & entertainment, lane systems, pro-shop systems Mid–High Regional distributors/integrators in Asia Large commercial centers, entertainment complexes, High Quality lanes
Brunswick Pinsetters, lane surfaces, lane machines, center equipment High Authorized dealers and service partners Established franchises, High Quality centers, long-term resale value
Storm / Ball Brands Bowling balls, shoes, accessories, pro-shop inventory Low–High (varies by product) Distributors & pro shops in China Retail, league play, pro shops

Choosing the right supplier: decision factors and practical tips

1) Define project scope and user profile

Is your venue a family entertainment center, a High Quality 10-lane commercial alley, a boutique mini-bowling site, or a league-focused facility? String-pinsetters and mini-bowling systems from Chinese manufacturers are ideal for family entertainment centers and smaller installations; full-roller pinsetters from global brands are typically preferred for league and high-volume commercial centers.

2) Total cost of ownership (TCO) over sticker price

Compare warranty periods, spare parts lead times, energy consumption, and projected maintenance. Lower upfront cost can be offset by higher downtime or expensive proprietary parts. Ask suppliers for real-world TCO examples and references.

3) After-sales service & spare parts availability

Ensure the supplier stocks common spare parts locally in China or guarantees rapid shipping. Training for local technicians is crucial. Flying Bowling emphasizes local manufacturing and parts availability; global brands rely on authorized dealer networks.

4) Customization & venue design support

For mall-based or themed entertainment venues, choose a supplier that provides lane-to-lobby design, branding, and IT integration. Flying Bowling offers turnkey design and build services, while global brands commonly partner with local integrators.

5) References and site visits

Always request references and, if possible, visit an installed site to inspect equipment condition and service performance. Verify the supplier’s claim about the number of installations and customer satisfaction.

Practical procurement checklist when buying bowling equipment in China

  • Written specification: pinsetter type, lane width and length, lane surface material, scoring system and connectivity.
  • Warranty terms: duration, coverage, and on-site support SLA (service-level agreement).
  • Training plan: technician training, operator training and handover documentation.
  • Spare parts: list of common spares included with delivery and MOQ for future orders.
  • Installation & commissioning: timeline, responsible parties, and acceptance tests.
  • Regulatory compliance: electrical safety, CE/CCC or local certifications where applicable.

Comparison summary (before conclusion)

The right supplier depends on your priorities. Use the table above and the checklist to match supplier strengths to your project needs: Flying Bowling for cost-effective local manufacturing and turnkey projects; QubicaAMF or Brunswick for High Quality commercial lanes backed by global reputations and integrated entertainment systems; Storm and other ball brands for retail and pro-shop inventory.

Key need Recommended supplier type Why
Budget family entertainment center Local Chinese manufacturer (e.g., Flying Bowling) Lower capex, customization, local support and parts
High-volume commercial alley or franchise Global brand (QubicaAMF, Brunswick) Proven reliability, software features, resale value
Retail/pro shop offerings Specialized ball & accessory brands (Storm, etc.) Product variety for casual and pro bowlers

Conclusion — best next steps for buyers

If you are planning a new bowling venue or refurbishing an existing alley in China, begin with a clear project brief that lists expected weekly lane hours, target customers (families vs. league bowlers), and budget ranges. Request proposals from at least one China-based manufacturer (for example, Flying Bowling for cost-effective customized solutions) and one global provider (QubicaAMF or Brunswick) to compare total cost of ownership, warranty, and support. Site visits, written SLAs and spare parts commitments are essential before signing.

Choosing the right supplier is less about brand alone and more about matching product features, installation capability and after-sales support to your venue’s business model.

Frequently asked questions

What is the difference between string pinsetters and full roller pinsetters?
String pinsetters use a string attached to each pin to reset pins and are typically less expensive to buy and maintain. Full roller (free-standing) pinsetters are the traditional commercial standard used in league and high-volume centers; they offer more authentic pin action but generally have higher upfront and maintenance costs.

Can I import Brunswick or QubicaAMF equipment into China and expect local support?
Yes — global brands commonly work through authorized dealers and integrators in China. Verify the local partner’s track record for installation and spare-parts support before purchase.

How long does it take to build a standard 8–12 lane bowling center?
Typical timelines vary, but a standard 8–12 lane build (including design, civil works, lane installation, mechanical and electrical commissioning) commonly takes 8–16 weeks after site readiness. Complex themed projects or permit delays can extend timelines.

Are warranties and spare parts easy to get from Chinese manufacturers?
Many established Chinese manufacturers offer warranties and local spare parts stocking. Confirm warranty response times, parts lead times and whether on-site technician support is included or available at additional cost.

What is the expected operating life of bowling lanes and pinsetters?
With proper maintenance, pinsetters and lane machines can run reliably for 10–20+ years. Lane surfaces (synthetic) typically last 7–15 years depending on traffic and care; wood lanes require regular resurfacing. Budget for periodic maintenance and parts replacement.

Sources and further reading

  • Flying Bowling — official site and product pages. Flying Bowling. https://www.flyingbowling.com/ (accessed 2025-12-15).
  • QubicaAMF — company overview and product information. QubicaAMF. https://www.qubicaamf.com/ (accessed 2025-12-15).
  • Brunswick Bowling Products — company and product details. Brunswick Bowling. https://www.brunswickbowling.com/ (accessed 2025-12-15).
  • Storm Bowling — product and distribution information. Storm Products. https://www.stormbowling.com/ (accessed 2025-12-15).
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Question you may concern
Price
How much does a bowling lane cost ?

The cost of a single bowling lane falls between $75,000 and $80,000 for a standard lane. Here's a breakdown considering different factors:

New vs. Used:

New lanes naturally cost more than used ones.
Features:

Automatic scoring systems or other customizations can increase the price.
Home vs. Commercial:

Lane installations for homes may cost slightly more to account for special adjustments.

It's important to note that this is just the lane itself.  The total cost of building an entire bowling alley will include additional costs for  installation, surrounding infrastructure, and any amenities you include.

Cost to setup a 8 lane bowling business?

This includes bowling lanes, bowling balls, pins, scoring systems, ball return systems, shoes, and other necessary equipment. Purchasing or leasing high-quality equipment is essential for a successful operation.

The total cost can vary greatly depending on factors such as location, size, quality, and additional amenities (such as a restaurant or arcade). On average, setting up an 8-lane bowling business can cost anywhere from several hundred thousand to over a million dollars. It's essential to conduct thorough research and create a detailed business plan to accurately estimate the specific costs of your venture. 

Consulting with Flying Bowling experts can provide valuable insights into potential expenses.

How much does it cost to build a 2 lane home bowling alley?

Building a 2-lane bowling alley in your home can be a fun and luxurious addition, but it comes with a significant cost. Here's a breakdown of what to expect:

Price range: Expect a ballpark figure of $120,000 to $195,000 [US dollars] for two lanes of traditional ten-pin bowling. This includes lane equipment, installation, and basic functionality for a home setting.
Variations: This cost can be highly influenced by your desired features and customizations. Here are some factors that can push the price higher:
Upgraded equipment: Automatic scoring systems, lane lighting systems, or high-performance lane surfaces will all add to the cost.
Construction considerations: The cost of preparing the space in your home might vary depending on the existing structures, plumbing, and electrical work needed.

Bowling Equipment
​Who makes new bowling equipment?​

Flying specializes in manufacturing brand new bowling equipment. All the equipment, fairway boards, balls, and pins we provide are brand new. Including the scoring and management systems of our bowling lanes, they are all unique and developed by ourselves.

Product
How a bowling ball return machine works?

A bowling ball return system uses a combination of gravity, belts, and sometimes lifts to bring your ball back to you after your roll. Here's a breakdown of the typical process:

  1. Ball Exit: After rolling down the lane, the ball exits into a channel at the end. This channel might have a slight incline to help guide the ball towards the return mechanism.

  2. Transfer Tray: The ball rolls into a shallow tray or trough. This tray might have a diverter at the end to ensure balls from adjacent lanes don't collide.

  3. Elevator or Incline (optional): In some setups, the ball might be lifted to a higher level before entering the return system. This creates a steeper decline for the ball to travel down, helping it gain momentum.

  4. Belt Conveyor: The ball reaches a conveyor belt with a textured surface to prevent slipping. This belt carries the ball up an incline.

  5. Gravity Channel: Once at the top of the incline, the ball is released onto a long, U-shaped channel. Gravity takes over, pulling the ball down through the channel.

  6. Ball Deflector: At the end of the channel, there might be a deflector that diverts the ball slightly towards your lane. This ensures the ball ends up in the correct return slot.

  7. Ball Return Tray: The ball finally reaches a tray or cradle positioned in front of your lane, ready for your next roll.

Here are some additional points to note:

  • Modern systems might have sensors to detect the presence of a ball and activate the return mechanism accordingly.
  • Some higher-end systems use quieter materials and designs to minimize noise during ball return.

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Suitable for family entertainment centers, luxury resorts, private villas, or clubs, it is an ideal choice for customers who pursue high-end quality and professional experience. Its classic design and excellent performance will add lasting appeal to the venue.

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It can not only help children feel the fun of bowling, but also stimulate their interest and competitive consciousness. Suitable for children's playgrounds, theme parks and parent-child centers, it is the best choice for places focusing on the children's market.

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Flying Social Medium Bowling (FSMB) is tailored for small venues, with flexible lane lengths (customizable from 9.6 meters to 18 meters), a small ball design suitable for players of all ages, and light pins that are easier to knock down, increasing participation and fun.

Whether it is a gathering of friends or a casual social, FSMB can easily create a relaxed and pleasant atmosphere. Its efficient space-utilization design is particularly suitable for cafes, bars and community entertainment venues, allowing people to fall in love with bowling in a relaxed interaction.

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